A guide and toolkit for HR teams
The 3 easy steps to refresh your EVP
Any organisation that thinks their EVP is just the icing on the cake for candidates and employees has some work to do in 2022. Recent research from Gartner found 65% of candidates say they have discontinued a hiring process due to an unattractive EVP1. This suggests employer brand and how candidates’ are experiencing it can have a big impact on recruitment success.
Making sure an EVP is consistent, compelling and communicated well isn’t easy. But it helps to have a framework for assessing each component of your EVP and revealing where the gaps are.
In our practical guide we introduce a blueprint for this process and map out the 3 steps involved in refreshing your EVP:
- Understand what your employees care about at work
- Clarify what you offer and why it matters to your employees
- Communicate your EVP with employees and candidates