In a competitive market where HR teams must constantly stay proactive, the EV Discount is an opportunity most organisations can’t afford to ignore.
Recent research from Gallagher tells us 64% of employees rate a sense of connection to their organisations purpose and values as important and Australian employees want to know their organisations is ‘walking the talk’.1
According to Gallup, 69% of employees surveyed said they would look at a company’s record on the environment before deciding whether or not to take a job – and they would often go to social media to find out.2
With increased attention on sustainability from both employees and candidates, the EV Discount is a great opportunity to help make sure you stand out in the ways that matter.
The EV Discount is only available to employees when they switch to an eligible electric vehicle (EV) using a novated lease. The legislation not only offers employees the potential to save thousands of dollars on tax, it also provides employers with the opportunity to showcase their dedication to sustainability and boost their EVP.
We share our top tips to effectively engage employees. It’s a quick guide for busy HR teams who want to make sure their employees don’t miss out on this rEVolutionary opportunity.
To make the most of the EV Discount, it's essential that employees know what’s available to them. The good news is that by following three simple tips, the process can be straightforward.
1. Adopt a campaign mindset
Focus on sharing short, bite-sized pieces of information across multiple channels. Make communications personalised – the 'what's in it for me' message is likely to be different for employees at different life stages. A campaign toolkit that includes content for email, your intranet site, posters, and digital events will give you the best chance of reaching your employees. By tracking results, for example email open rates, webpage visits and event RSVPs, you can measure your impact and lean into effective tactics and strategies.
2. Make sure information is easy to access
Leverage your benefits provider for FAQs, educational materials, case studies and explainer videos. Making this information available online provides quick and easy access for all employees. By offering both digital and face-to-face resources, you can cater to different learning preferences and maximise engagement.
3. Give kudos and celebrate
Everyone can connect with that new car feeling. Use internal social media to celebrate the switch to electric vehicles and start conversations among employees. It’s also a great opportunity to connect your workforce with your sustainability goals and EVP.
Digital delivery to drive participation
As a specialist delivering a wide range of salary packaged benefits, rewards and discounts to employees, Maxxia offers access to a secure mobile app and customer portal. This gives every employee access to all the tools they need to manage their own experience, regardless of where they’re located.
Get valuable insights on how to take advantage of the EV Discount and help employees save money while contributing to a more sustainable future for Australia.
Maxxia can offer your organisation a full benefits assessment to measure the effectiveness of your current employee benefits offer. We can also put a dollar figure to the potential savings and efficiencies from running the program and compare overall performance with best practice for your industry.
1. Gallagher, Workforce Trends Report: Workplace Wellbeing Index, 2023
2. HRD, Australian jobseekers want to know how green your business really is, October 2022
